Learn Google Analytics like you actually use it
Analytics Course taught thousands of marketers how to trust their data. The teaching continues at MeasureU, rebuilt for Google Analytics 4.
Course delivery, checkout and support now live on measureu.com.
What happened here
The course moved. The writing stayed.
Analytics Course ran from 2016 to 2019 and covered Universal Analytics end to end. Google retired that product, so the course was rebuilt from scratch as the GA4 Course at MeasureU — same instructor, current platform.
The articles below are kept online because people still link to them and the fundamentals still hold. Where a piece has a newer version on MeasureU, this site sends you straight to it.
Looking for the course you bought? Everything lives on measureu.com now — sign in there, or browse the full catalogue.
From the archive
Articles
How to use Google Signals and the Cross Device Tracking Reports
How To Set Up Cross Device Tracking in Google Analytics
How to get started as a Web Analytics Consultant
Setting Goals for 2018 [Our Actual KPIs at Jeffalytics]
Favorite New Features in Google Analytics and GTM
Google Closing Partners Certification Portal in 2018