Articles
How to use Google Signals and the Cross Device Tracking Reports
This past July Google announced and released an epic new analytics innovation - Google Signals. Signals is a built-in Google Analytics (GA) feature that allows you to enable cross-device tracking in your Analytics account, without any manual tracking code adjustments.…
How To Set Up Cross Device Tracking in Google Analytics
If you are a website owner, you're probably aware that your visitors come to your website in many ways, shapes, and forms. It's also possible that repeat visitors will come to your site from many different devices. You know, computers,…
How to get started as a Web Analytics Consultant
So you want to be a web analytics consultant? Who wouldn't? Web analytics consultants are the party animals of data analysis! Plus, web analytics skills are in high demand. Consulting can be a great way to turn your skills into income.…
Setting Goals for 2018 [Our Actual KPIs at Jeffalytics]
Today, I am going to publicly share with you our traffic and list growth goals for Jeffalytics in 2018. Not only that, but I'm also going to share with you where I go to keep track of these results, and…
Favorite New Features in Google Analytics and GTM
As we near the end of 2017, you will start to see lots of "year in review" posts coming out over the next 2-3 weeks. I'll probably contribute one of those posts at some point as well, because it's always…
Google Closing Partners Certification Portal in 2018
For those of you who are certified with Google Analytics, or looking to obtain your certification, I wanted to call your attention to a new platform that Google will be rolling out on January 16, 2018. Google is moving certifications from…
Holiday Campaigns - Two Quick Analytics Reminders
This week I just wanted to send a quick reminder - make sure you properly track all of your upcoming campaigns (Black Friday, Cyber Monday, Holidays, etc.) in your analytics tools or e-commerce systems. Of course, for students of Analytics…
More Thoughts on the Google Tracking Code Changes
This might be a new record for me. Last week's newsletter, I wrote about Google's new tracking code and expressed my skepticism. The post was written on a Tuesday afternoon and scheduled to be sent out to you on Wednesday.…
What the heck is a gtag.js and why should you care?
For the past few weeks I have been fielding a lot of questions about gtag.js on the Analytics Course forums. Students are asking why my recommended method of tracking sites is analytics.js, yet their account only allows them to install…
Why the New Google Analytics User Management Policy is a Terrible Idea
The other day I noticed something in Google Analytics that might be worthy of your attention. It's a change to the way Google displays users in an Analytics account. Here's the notice, which you may have seen in your account…
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